Daily sales transaction is also called market basket in retail company can increase unlimited. These data will be data tomb, of no use to the enterpreneur if these data only saved, not using to produce some usefull information. There emerged a need for extracting the hidden knowledge out of data. It is difficult to manipulate a large number of data with the limited human ability. This situation led to development of data analysis technique with computer system.

Market basket analysis is a technique that uses to find which items were often purchased together. Input for this process is one period of sales transaction and ouput from this process is list of items were often purchased together. This result can be used to layout selling catalogue or to promote item.


Susana Limanto